World football star Erling Haaland makes his first investment and selects sports technology company Hyperice

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One of European football’s most prominent young stars, Erling Haaland completed his first business investment in April and is now a shareholder in sports technology company Hyperice.

Under the agreement, Haaland, who plays for German club Borussia Dortmund of the Bundesliga league, will serve as the face of Hyperice in its global football push as the company expands into markets such as France, Spain, Italy, Portugal and the United Kingdom. The company makes muscle recovery gadgets that feature prominently in professional locker rooms in many sports.

Financial terms of the agreement were not made available.

“I’ve been a Hyperice fan for years, so honestly it felt like an authentic step to join their team,” Haaland told CNBC via email.

“Erling is not only one of the world’s best football players, but is also a leader and inspiration to young athletes around the world,” said Hyperice CEO Jim Huether in a statement. “We are proud to have Erling in the Hyperice team as both an investor and our face of global football to drive innovation and performance for years to come.”

Haaland, 20, joins a list of athlete investors in Hyperice. He called it an “honour” to own stock with names like Chris Paul, the star of the National Basketball Association, Fernando Tatis Jr. from Major League Baseball and tennis champion Naomi Osaka.

Hyperice also joined the National Football League in a stock deal last November that was expected to boost the company’s valuation to $1 billion.

In terms of sponsorship, Haaland is on par with Nike. When asked what other companies he would invest in as his career progresses, Haaland named “sports, technology and training companies”. Landing Haaland is beneficial for Hyperice as it tries to deter other companies from entering the space.

Haaland is one of the more dynamic stars in European football. The striker is 6-foot-3 and a pure scorer. He entered the Bundesliga in January 2020 and made a lot of profit 38 goals equal in 41 games, including 25 goals this season gelijk second in the competition. In total, Haaland has scored 53 goals in 56 appearances for Borussia Dortmund.

There is speculation Haaland could move to a bigger club like Manchester United, Barcelona or Real Madrid, which would mean greater brand awareness for Hyperice. But Borussia Dortmund said the club expects Haaland to do that return next season.

And clubs interested in getting Haaland can pay a hefty transfer fee that can exceed $200 million. The fee is paid to a club if another football organization wants to acquire a player’s rights.

Some of the more notable transfer fees include Qatari-owned Paris Saint-Germain, who paid Barcelona a record $263 million for football star Neymar in 2017. The club also paid more than $200 million for the rights to French striker Kylian Mbappé.

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