Verizon is bundling yet another streaming service with its 5G wireless plans in an effort to differentiate itself from competitors.
Verizon is offering a free year of AMC+, the streaming service that offers “The Walking Dead”, “Mad Men” and other AMC Networks series and movies, to select new and existing Fios and wireless subscribers, the company announced Thursday. The promotion starts immediately and runs until February 10.
New or existing Verizon customers who purchase a 5G phone with a device payment plan will get 12 months of AMC+ included at no additional cost, Verizon said. New Verizon Fios customers who sign up for one of Verizon’s Mix & Match home Internet plans will also receive the promotion. In addition, Verizon is giving away six months of AMC+ to customers with its “Start Unlimited” plan, the cheapest unlimited plan that includes 4G data instead of 5G. After the Verizon promotions end, AMC+ will cost the standard $8.99 per month.
Verizon already offers Discovery+ and Disney+ to its 5G customers with different plans. The wireless company is battling AT&T and T-Mobile to win customers and is using the root of streaming services to acquire new customers. AT&T is giving away free HBO Max to many of its customers, and T-Mobile is offering free Netflix with unlimited data plans.
“Adding more personalized subscriptions is a big part of our strategy,” Verizon CEO Frank Boulben told CNBC in May.
As streaming services become the dominant method of distribution of video content, replacing traditional pay TV, companies may start bundling and merging multiple services, similar to the cable model. Verizon is ahead of the pack by offering multiple services at no extra cost as part of its wireless plans.
AMC Networks said earlier this month that it expects to have at least 9 million paid streaming subscribers on its platforms by the end of the year.
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