Do not calculate the domestic cash register yet.
A combination of new film releases, many of which were exclusively in theaters, coupled with growing consumer confidence to return to cinema amid the coronavirus pandemic, resulted in October 2021 being the most profitable month for ticket sales to date. .
It is estimated that moviegoers have spent about $637.9 million on tickets in the past 31 days, when they went to the cinema to see “No Time to Die”, “Venom: Let There Be Carnage”, “Halloween Kills” and “Dune”. see.
“While this is likely an anomaly that may never be repeated, the 10th month of the year has now shown that it can indeed be a great home for blockbusters of any size or genre,” said Paul Dergarabedian, senior media analyst at Comscore. .
Many of the films released during the month were set to open earlier in the year but were delayed due to the ongoing pandemic. This led to revenue in October being higher than July, which previously held the record for the most profitable month in 2021 with $583.6 million in ticket sales, according to data from Comscore.
As of Sunday, the domestic cash register has accumulated $3.1 billion in the first 10 months of the year, which is 45% higher than the 2020 crop in the same period and 66% behind 2019.
“The industry circled October on the calendar as a key marker for the cinema pandemic, and it was a major contributor,” said Shawn Robbins, principal analyst at BoxOffice.com.
While the summer months are typically the most profitable months of the year for the domestic box office, October has seen big gains in recent years thanks to blockbuster titles like “Joker” in 2019 and “Venom” in 2018.
In 2019, October saw $789.5 million in ticket sales, the second-highest revenue for the month after 2018’s $832.1 million. October 2021 had a higher draw than the same period in 2017.
Cinemark said on Sunday that October was the company’s most profitable month in the Covid-19 era. The month’s results were more than double the May 2021 earnings.
“I am thrilled that we have reached another milestone in the industry’s recovery, with our best monthly box office performance since the reopening of our theaters,” said Mark Zoradi, CEO of Cinemark, in a statement. “Congratulations to our studio partners for creating must-see big screen content with something for everyone.”
Heading into November and December, cinemas will benefit from the release of a number of previously delayed films. “Eternals”, “Ghostbusters: Afterlife” and “Encanto” are slated for November, and “West Side Story”, “Spider-Man: No Way Home” and “Matrix Resurrections” are set to release in December.
“We’ve had several of these stress testing periods throughout the year, and more will follow during the holiday season and winter,” said Robbins of BoxOffice.com. “Young children’s vaccinations will remain crucial in the long term. Overall, however, theater owners and studios should be greatly encouraged by the string of recent blockbusters and what they signal for the New Year just around the corner.”
Revelation: Comcast owns NBCUniversal and CNBC. Universal has released “No Time To Die” internationally and is the worldwide distributor of “Halloween Kills”.