Just weeks after announcing that Kobe Bryant’s estate has parted ways with Nike, the late NBA star’s widow, Vanessa Bryant, announced Friday the launch of her Mambacita clothing line.
Bryant said on her Instagram account that she will be releasing the collection on May 1, which would be the 15th birthday of Gianna, or “Gigi,” Kobe and Vanessa’s daughter who died along with Kobe in a helicopter crash on January 26, 2020.
Bryant said that 100% of the proceeds go to the Mamba and Mambacita Sport Foundation, the non-profit organization started in the memory of Kobe and Gigi to help underprivileged youth in sports.
Gigi’s nickname was Mambacita.
It’s unclear if this is the start of a bigger launch, but Bryant said unisex and children’s sizes will be available. The website with the collection was offline Friday afternoon and said ‘internal error’.
As of May 2020, Kobe Bryant’s estate has filed more than a dozen trademark applications, according to Josh Gerben, a trademark attorney and founder of Intellectual property of Gerben. “Over the past year, through a corporate entity on behalf of Kobe, Vanessa Bryant has registered trademarks that reflect a desire to build a brand around the legacy of Kobe and Gianna,” he said.
Gerben said there are three trademarks used in the photos she posted, including the word Mambacita, the M logo and the 2 hearts logo. “Based on the trademark filing activity…I would also expect more products to be launched soon,” he said.
“Ultimately, it will be challenging to create a clothing and footwear brand without a major business partner. It’s certainly not beyond the realm of possibility, but there are challenges on the business side that still make a partnership with an established company a strong asset. possibility,” said Gerben.
Vanessa Bryant and Nike were at odds, according to sources. She was not happy with the lack of availability of his products, a strategy that shoe companies often use to stimulate demand. On April 20, Bryant told fans that despite leaving Nike, she hopes Kobe’s fans will be able to wear his products for years to come.
“I will continue to fight for that,” she said in the post. “Kobe’s products sell out in seconds. That says it all.”