Add Fanatics to the sports companies affiliated with quarterback Trevor Lawrence.
The e-commerce giant announced a multi-year deal on Friday for the rights to Lawrence’s collectibles, a day after the 21-year-old Clemson star was selected as the No. 1 pick in the National Football League draft. Fanatics will be offering signed Lawrence items from his time with Clemson and now with the NFL’s Jacksonville Jaguars. Financial terms of the agreement were not provided.
Fanatics’ memorabilia roster including fellow NFL quarterback Tom Brady, National Basketball Association striker Zion Williamson and WNBA star Sabrina Ionescu.
“I’m very excited to join the Fanatics team, especially since they’re based here in Jacksonville,” Lawrence said in a statement, adding that he’s looking to “give fans even more access to the game through memorabilia and exclusive signed items.”
Added Fanatics executive vice president Victor Shaffer, “We look forward to creating an unparalleled shopping experience and opportunities for fans in Jacksonville, Clemson and beyond to celebrate both his time in college and the beginning of his NFL career.”
The Fanatics deal is officially Lawrence’s first as an NFL player, but he’s already affiliated with companies including sports drink maker Gatorade, Adidas and a cryptocurrency company, Block folio. After Lawrence was drafted, the company presented him with $25,000 deposited into a crypto account.
The Jaguars turn to Lawrence to revive a franchise that has made it to the playoffs only twice since 2007 laid off coach Doug Marrone, who last led the team into the postseason in 2017 and replaced him with longtime college coach Urban Meyer.
Lawrence was the first of five quarterbacks drafted in the first round. The New York Jets, followed by BYU’s Zack Wilson, and the San Francisco 49ers fielded North Dakota State’s Trey Lance with the third overall pick.
Chicago selected Ohio State’s Justin Fields 11th overall and the New England Patriots won Alabama’s Mac Jones 15th. It marks the sixth straight year that at least three quarterbacks have been drafted in the first round.
The NFL Draft continues all weekend, with rounds two and three on Friday and four through seven on Saturday.