National Basketball Association coach Nick Nurse of the Toronto Raptors is the newest board member of Noah Basketball, a sports data analytics company.
Founded in 2002 under CEO John Carter, the company analyzes shooting bows and basketball player performance. Noah’s basketball tracking systems are used by several NBA teams, including the Los Angeles Lakers, New York Knicks, Golden State Warriors, and Toronto Raptors.
The company said Nurse would use his NBA experience to convey “the relevance” of its recording tracking systems for “evaluation and improvement.” Philadelphia 76ers forward Anthony Tolliver is also on Noah’s board.
Noah shoots system range: from $2,600 and $4,800. The company monetizes the sales of the systems, activation and data subscription fees. It also raised $5 million in funding this year.
Carter said Noah collected data from about 300 million shots from high school games to NBA teams to boost the technology’s efficiency and detect shots using improved sensors. Carter said the data has shown that attempts at a 45-degree arc are most effective.
“We measure the arc, depth and left-right position of the ball as it enters the rim.” said Carter. Based on these three entry-level stats, we can tell you exactly what a player needs to work on to maximize their shooting rate.”
In an interview with CNBC on Wednesday, Nurse said Noah’s systems appeared on his radar in 2017 when the company came to the fore at the annual MIT Sloan Sports Analytics conference in Boston.
The Raptors get Noah’s shooting data to analyze players’ performance and fix any shooting problems. During the 2019 Raptors Championship, the nurse noted that guard Kyle Lowry’s bow was “flatter than usual when he takes a successful shot”.
He said that Lowry practiced his shooting with Noah to solve the problem. The system “balms down the degree of arc of each shot,” so Kyle would do his workouts with it and listen. I think it puts him in the front part of his mind to focus on [the shooting arc], and he gets immediate feedback. A game or two later he was back to normal.”
Carter said the NBA used Noah systems during the 2019 NBA Combine in Chicago, and the company plans to return to the event.
With the rise of NBA sharp-shooting star Stephen Curry, developing shooters has become more of a focus in today’s game, especially three-point shooters. That’s why more teams are investing in shooting systems like Noah.
“For me, Curry changed the shooting world,” Nurse said. “Young kids go out and say, ‘This is where Steph is shooting,’ and they start to find a way to make their bodies work more efficiently so they can make the ball travel.”
“It changes the distance. It changes the defense,” Nurse added. “It changed the game, and I think Steph and the Warriors had a lot to do with that, along with the Rockets and their analysis.”
Although the Raptors are ranked 12th in the NBA’s Eastern Conference playoff race, the team is one of the better clubs overall in three-point shooting, ranking No. 13. The Raptors are plagued by injuries and playing of games in Tampa Bay due to Covid-19. there is speculation about the future status of team chairman Masai Ujiri.
Before starting Wednesday’s game against the Brooklyn Nets, Nurse joked that this season has been “tumultuous.” But the Raptors have won three straight games because they want to stay alive in the race after the season. After the Nets game, the Raptors travel to New York to play against the Knicks on Saturday.
“I’d say we’re zombie-like,” Nurse added. “We are not leaving yet. We still have to play korfball. We have had everything coming at us this year, but we are sticking around.”