As Memorial Day marks the official start of summer, Miracle Tequila hope to give you further reason to celebrate.
Since its founding in 1998, Milagro has been founded in creativity. Inspired by the art scene in Mexico City, co-founders Danny Schneeweiss and Moy Guindi created Milagro to bridge the city’s two worlds: the thriving creative scene and the integrity of the craft of traditional Mexican tequila. The logo itself was designed to reflect the prevailing Mexico City street art and the bottle to illuminate modern sculpture, while the spirit is distilled from 100 percent blue agave piñas, traditionally harvested and long-fried for 36 hours.
More than two decades later, Milagro continues to connect consumers with the liveliness of modern Mexico through their tequila, but also through engaging campaigns, such as the Milagro Select design-forward campaign to modernize three home beams in 2020 and Agave expressionism in 2015, where pieces from Mexico City, street artists were exhibited as public murals in New York, Chicago, Los Angeles and San Francisco.
The brand’s latest event aims to add even more zest to the summer; #MilagroMondays is a season-long campaign that gives consumers a break from their weekly routine. “As a brand born of and inspired by the optimistic, optimistic energy of Mexico City, we see an opportunity to inject the same energy on Mondays,” shared Jill Palais, senior brand manager at Milagro Tequila.
Instead of dreading the start of your week, Milagro encourages consumers to celebrate summer, especially as the world begins to reopen and bars and restaurants are back on the agenda. “Whatever the reason, most of us have the one thing that makes us dread our alarm clock on Monday mornings, especially after a year of staying, sleeping, eating, working and exercising in the same room,” Palais said.
Campaign hashtags inspire us all to get back out there and get creative with posts on social media. In fact, until June 8, the brand is creating buzz around the campaign by encouraging fans to post a photo or video to their Instagram with a list of what makes them fear Mondays the most for a chance to win a five-day stay in Tulum. Full access rules can be found here.
Whether you post from the bar, the beach or a barbecue in the backyard, four of Milagro’s signature cocktail recipes are below, giving you something to look forward to on a Monday and to cheer for the coming week.
Leaping into tradition: Tenochtitlan
2 parts Milagro Silver; 1 part fresh lime juice; 3/4 of oregano simple syrup; 4 chunks of watermelon; oregano leaf; pink peppercorns; coarse salt. Muddle fruits and herbs in a Boston Shaker. Add remaining ingredients and shake and strain over ice in a stone glass. Garnish with fresh oregano leaves, pink peppercorns and coarse salt edge.
To get the party started: El Vocho
4 parts Milagro Reposado; 4 parts pineapple juice; 10 mint leaves; 10 coriander leaves; 1 small slice of jalapeno. Pour Milagro Reposado neatly into four shooting glasses. Mix all other ingredients together. Strain and pour into four separate sliding glasses.
For the refreshing route: Te Verde
1 1/4 parts Milagro Silver; 3/4 del Ancho Verde; 1 part fresh lime juice; 3/4 part green tea tea syrup (1: 1 green tea for sugar); 2 parts ginger beer; spoonfuls of chia seeds; mint bouquet; ice skewers. Combine all ingredients except ginger beer and mint, and shake well. Strain over a large ice skewer in a highball glass. Top with ginger beer. Garnish with mint bouquet and chia seeds.
For a color palette: Prickly Cooler
1 1/2 parts Milagro Silver; 3/4 part fig cactus juice; 1 part fresh lime juice; 3/4 part agave nectar (or simple syrup); 3 parts club soda; 1 pinch Mexican ground cinnamon; lime wheel; cinnamon stick. Combine all ingredients except club soda and shake well. Top with club soda and garnish with lime wheel and cinnamon stick.