It’s called “Every Breath Foundation”, a tribute to the song from Police “Every Breath You Take”. Sting and his wife Trudie Styler have launched a non-profit organization in Italy to help Italian bars, cafes and restaurants that have struggled during the pandemic. They announced it during the Win Race 2021, a two-day bike race going from the Republic of San Marino (for which they are ambassadors), to their property in Figline Valdarno, in Tuscany.
“There are 160 kilometers between San Marino and our home in Tuscany. Today, 20 elite riders cycled that distance. It took 6 hours. This trip is to celebrate our new union with San Marino and to launch an awareness campaign for our new Italian non-profit, Every Breath Foundation, ”Styler and Sting wrote on Instagram Earlier this week. “EBF will benefit the hotel industry – bars, cafes, restaurants – which have struggled to keep their doors open due to the pandemic. Congratulations to our riders who are cooling off now at the Palagio with a nice glass of wine. We will share more about the foundation in the coming days. ”
Sting and Styler are known to have a historical connection to Italy. At Il Palagio, a 16th-century property they have owned since 1997, they produce wine, olive oil and honey. “It has been the summer home of Sting and Trudie’s growing family for the past two decades and the setting for many of their intimate parties, private concerts and anniversaries.” property the website reads.
The recent interview on Forbes, Kathy McCabe, founder of Dream of Italy, said of Sting and Trudie Styler and Il Palagio: “I found Sting and Trudie friendly, welcoming and down to earth. They have great energy and so does their land. I’m pretty sure one affects the other. I have visited so many places in Italy, but their home and winery Il Palagio has a very special feeling, especially because of the way they tend to the country ”.
In Italy, as the number of coronaviruses continues to decline, life slowly returns to normal. With 2,199 new cases within the last 24 hours and 77 deaths, the country is looking forward to the summer season. Reservations at holiday destinations are already at around 54.7% and foreign tourists have started arriving.
Yet it is still unknown whether the Italian food service sector can fully recover from the losses suffered by the crisis. Alone during 2020 indeed sector lost € 38 billion ($ 46.2 billion), which accounts for about 40% of annual revenue. According to one report from Fipe-Confcommercio, the Italian association of retail and catering companies, lost approx. 514,000 jobs in the sector over 14 months, a figure that is double the number of jobs created between 2013 and 2019. In addition, 89.2% of business owners in the sector did not provide adequate financial support to the government.
Now, while 84.3% of entrepreneurs say they expect the recovery to take place, this is also subject to the end of the coronavirus crisis. According to the report’s projections, 2021 will still see revenue losses of approx. 20%. According to 66% of entrepreneurs in the field’s larger companies, an actual recovery will only take place in 2022-2023.