“No Time to Die” grossed an estimated $56 million during its domestic opening weekend, the fourth-best debut of a James Bond film in the franchise’s nearly 60-year history.
The film grossed $23.3 million on Friday, $18.1 million on Saturday and is expected to generate approximately $14.5 million in ticket sales on Sunday. Worldwide, the film has grossed $313.3 million since its international release two weeks ago.
While some box office analysts predicted that the film could hit $80 million, or even top $100 million during its US and Canadian debut, the latest James Bond film’s opening numbers are still a solid showing for the pandemic. era.
“This isn’t a one-weekend film, and I think the passion for Bond was built into the high expectations,” said Paul Dergarabedian, senior media analyst at Comscore. “High expectations were a reflection of the excitement everyone had for this film and a reflection of the pent-up need to finally see the film after an additional 18 months of waiting.”
Heading into its opening weekend, “No Time to Die” surpassed expectations of advanced ticket sales. Fandango reported last week that the film surpassed pre-sales for “Venom: Let There Be Carnage”. The sequel to “Venom” currently holds the pandemic record for the highest opening weekend.
The performance of “No Time to Die” underscores the ongoing challenges facing the domestic box office. That is, to lure consumers to the cinema.
“While the long running time played a part, perhaps the opening weekend showing of ‘No Time to Die’ more reflects the fact that adult moviegoers tend not to rush to see a film on opening weekend,” says Dergarabedian. . said.
The James Bond franchise is nearly six decades old, and the audiences that come out for these movies tend to be older. Nearly 60% of moviegoers who came to see the film this weekend were over 35 and 36% of ticket buyers were over 45.
An older audience has been slowing returning to cinemas in the wake of the pandemic, leading to smaller box offices for films suitable for older generations. About 25% of ticket buyers who went to watch “No Time to Die” this weekend noted that this was their first return to the cinema in more than 18 months, MGM reported.
“Bond’s debut still speaks to the enduring appeal of the franchise and the deep interest in Daniel Craig’s swan song… principal analyst at Boxoffice.com.
Revelation: Comcast owns NBCUniversal and CNBC. Universal releases “No Time To Die” internationally, while MGM handles the domestic release. Amazon announced plans to buy MGM earlier this year. NBCUniversal owns Fandango.