NBA’s Steph Curry Joins NinetyToZero Nonprofit Aiming at Closing the Racial Wealth Gap

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NBA star Steph Curry now sets his sights on closing the racial wealth gap in the US, joining nonprofit NinetyToZero on Thursday.

“Discovering solutions and creating opportunities is something I am deeply committed to. Bridging the racial wealth gap is one of the greatest challenges of our generation,” Curry said in a press release on Thursday about the move. “We are establishing a concrete approach that any organization can take to make meaningful progress now.”

NinetyToZero estimates that closing the racial wealth gap could boost US economic growth by $1.5 trillion over the next decade. Research from Duke University shows that the wealth gap between black and white Americans is between $11 trillion and $13.5 trillion.

Curry, along with the NFL’s Washington Football Team, payment company American Express, cannabis company Green Thumb Industries and the United Way of New York City, announced Thursday that they would also join the organization as partners.

According to its website, NinetyToZero provides a roadmap for businesses and organizations to drive change now, with a focus on black talent and corporations. The name of the nonprofit comes from the belief that white Americans have 90% more wealth than black Americans because of socioeconomic differences.

NinetyToZero was started in April by companies and organizations including Goldman Sachs, Starbucks and the Robin Hood Foundation, which incubated the initiative. NinetyToZero eventually becomes independent of the foundation.

“Green Thumb is proud to be the first cannabis company to stand firm in our commitment to closing the racial wealth gap exacerbated by the failed ‘war on drugs’. Black Americans are 3.6 times more likely to be arrested for marijuana offenses than white Americans, and more than 40,000 cannabis inmates are still incarcerated as regulated businesses continue to grow and thrive,” said Ben Kovler, founder, chairman and CEO of Green Thumb Industries.

Other partners include the American Civil Liberties Union and Michelle Williams, dean of the Harvard TH Chan School of Public Health, and Marc Morial, president and CEO of the Urban League.

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