If a sweet and summery lemonade went into a bar and met a bright and slightly bubbly Moscato … well, that’s exactly (sort of) what happened at Oliver Winery.
This innovative Indiana winery just released the latest edition for its Moscato series: Lemon Moscato. Its first production run is sold out and it will be their latest hit. It also became a top-15 selling wine within a major retail chain.
Released with limited distribution in the Midwest, the distribution is expected to spread to wider availability in the Midwest before the end of the year and national distribution in 2022. Lemon Moscato, sold for $ 12 per. Bottle, is part of the best-selling Vine series. ® which has grown by 89 percent in 2021 during 2020. Oliver Winery ships directly to more than 30 states across the United States via its online store
The series started as experiments, which were then given a test drive in their taste buds. “They were originally released as part of our pilot project series in our tasting room back in 2015,” said Julie Adams, CEO of Oliver Winery.
Cherry Moscato was released wholesale in 2018, and it almost doubled in sales in 2019, and Blueberry Moscato, released in March 2019, came on the list of the 15 best Moscatos in 750 ml bottles sold in the US within a year of its debut . The two are now among the top ten best-selling Moscatos in the United States, and they are two of Oliver Winery’s biggest sellers.
“We’ve had a lot of fun experimenting with real fruit juices and extracts as components for winemaking,” said Dennis Dunham, vice president of operations and director of winemaking at Oliver. “From (our) experimental seriousness, we’ve seen Cherry Moscato and Blueberry Moscato go from taste buds to wholesale successes.”
The Moscato wines begin as a blend of Muscat Canelli and Muscat Alexander grapes, and then the wines are added with real fruit juices and real fruit extracts before a touch of bubbles rounds them out. “We always focus on natural ingredients and nurture relationships with the best growers in the wine industry to help get the very best, from classic vinifera grapes to cherry and blueberry juice,” says Dunham.
Oliver Winery Lemon Moscato falls into a $ 6.3 billion lemon flavor category, according to Nielsen. Sales of lemon-flavored beverages rose six percent in popularity over the past year, and floor wines as a category remain hot with sales up 34 percent.
“There’s a general misunderstanding about our own palates,” says Bill Oliver, co-founder of the winery and board member. “While most people tend to say they prefer ‘dry’ wines, research shows that more than half of Americans love the taste of sweet wines.”
Oliver Winery treats its aromatic Moscatos with the same care as their Cabernet Sauvignons. “We focus on a new generation of wine that is accessible, fun and unpretentious,” says Julie Adams. “This has led us to new experiments like our Pilot Project series. Our Vine Series Moscatos is centered around high quality wine that is not only affordable but also available. ”
The success of Blueberry Moscato and Cherry Moscato has inspired competitors to follow suit and participate in the rising trends that Oliver started, Adams says.
At 6.8 percent ABV, the wine boasts lower calories and is easy to drink, which consumers appreciate, Adams says. “The subtle, fresh style of these wines continues to make them favorites,” she says. “Affordability should not take a path away from the taste or flavor of wine. For us, it is about providing maximum quality at a high value to the consumer. ”