Bulleit Bourbon and Diageo want New Yorkers to go out … and the first drink is on them

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Bulleit Frontier Whiskey and Diageo North America want New Yorkers so much back to bars and restaurants … that the first drink is on them.

At the Tribeca Festival, consumers visiting their favorite local New York hangout from June 9 to June 20 will be reimbursed online for any $ 10 Bulleit Johnnie Walker, Crown Royal, Ketel en or Don Julio cocktail via Venmo, after they upload a receipt to FirstsOnUs.com after purchasing a qualifying fire cocktail.

This refund is part of Bulleit’s Local Bar Sundays mission, which aims to bring people back together as a community. This is a $ 50,000 virtual bar program

At the heart of every community is a gathering place – often in the form of a bar or restaurant, ”said Sophie Kelly, senior vice president of whiskey at Diageo North America. “As a brand focused on community building, we are excited to bring our Local Bar Sundays initiative to New York in partnership with the Tribeca Festival to help restore excitement and encourage people to return to their local companies they know and love. “

As part of Local Bar Sundays and Tribeca Festival programming, Bulleit will also promote an out-of-home and social media campaign throughout New York City that encourages consumers throughout the city to turn every Sunday into a local bar Sunday with the “first drink” on us “when they go to their local bars.

“Partners like Bulleit make our mission to celebrate New York’s resilient spirit possible,” said Paula Weinstein, Content Manager, Tribeca Enterprises. companies that hold our society together. ”

The Local Bar Sundays mission comes on the heels of the brand initial commitment of $ 250,000 to support the North American hotel industry as part of the Bulleit Frontier Fund. This additional $ 50,000 commitment from Bulleit Whiskey, Johnnie Walker, Crown Royal, Ketel One and Don Julio, the Diageo brands, will continue to support the industry’s recovery.

This local bar Sunday mission does not stop with New York City. “Our local bar Sunday mission is something we will roll out and expand further across the country in the coming months,” said a spokesman for the company. “This is not a single thing done in New York, but rather a larger mission and platform that we will continue throughout the year and expand to other states and cities throughout the United States.”

As the official Bourbon of Tribeca Festival, Bulleit will also have an on-site presence with a variety of programs throughout the festival, including:

  • Reigniting NYC: The Future of Hospitality in a Resistant City: this official Tribeca Talk, moderated by American actor, writer and director Colman Domingo, will bring together innovative leaders and local New Yorkers in hospitality, spirits and movies to ignite conversation about the recovery path of the hospitality industry and inspire society to Get Involved discusses the way forward. The lecture will take place on Sunday 13 June. Festival guests can reserve a ticket here to join the conversation.
  • Invite only: Italian film premiere Official afterparty: will honor the work of the creative cast and cast of the highly anticipated film, Italian studies. The party takes place after the film’s world premiere on June 12.
  • Bulleit Frontier Whiskey Bar: Ticket holders can enjoy bespoke Bulleit Bourbon and Bulleit Rye New York-inspired cocktails throughout the festival when attending a Tribeca Talk, podcast premiere or an immersive event.
  • Invite Bulleit Frontier Whiskey Bar to the Diageo Cocktail Garden: Bulleit Frontier Whiskey hosts actors, filmmakers and celebrities at the bar to enjoy cocktails throughout the festival with the brand’s award-winning Bulleit Bourbon and Bulleit Rye and Bulleit 10-year-old.

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