AMC will sell its own branded popcorn in retail kiosks and supermarkets by 2022

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AMC Entertainment bets big on its popcorn.

The world’s largest movie theater chain is entering the packaged food market and will begin selling its popcorn at newsstands, supermarkets and convenience stores across the US next year.

The company plans to launch up to five AMC Theaters Perfectly Popcorn stores, counters and kiosks in malls in the first half of 2022, with plans to open 15 stores by 2023.

These locations will feature traditional and gourmet popcorn, candy, and other movie theater treats, as well as Coca-Cola Freestyle machines and bottled water. Popcorn is made on site and the company plans to add delivery options.

In addition, AMC is working on the production of prepackaged and ready-to-eat microwaveable popcorn that will be sold in supermarkets and convenience stores. The company did not disclose the price of its fresh or prepackaged popcorn or how much it invested in this new venture.

Malco Theaters ventured into the consumer goods world last year with its own line of popcorn sold at Walmart and Kroger stores in the regions where it operates.

AMC CEO Adam Aron called the move “natural and logical” for the company, which was trying to diversify its revenue stream in the wake of the coronavirus pandemic.

AMC has already sought new cinema leases to bolster its ranks, invested in new payment options such as bitcoin, and is seeking to increase the variety of its content offerings with sports and pre-recorded concerts.

“Needless to say, AMC knows popcorn very well,” Aron said in a statement Thursday. “On our busiest days, AMC Theaters currently pops in the range of 50 tons of popcorn per day.”

Shares of the company are up more than 1.770% since January but have fallen sharply from a high of $72.62 a share in early June. The stock closed Thursday at $40.05 a share.

AMC has more than 4 million individual shareholders, who call themselves monkeys and own approximately 80% of the company’s stock. These monkeys, many of whom started buying stocks in late January, have remained optimistic about deeply shorted stocks like AMC and have used their growing numbers to create a furore on Wall Street.

AMC will release its third-quarter results on Monday.

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